Why There's A Barrage Of Athletic Wear Collections Exploding Onto The Market


Athletic wear has been quite the booming market since the '80s when health and fitness gurus like Richard Simmons and Jane Fonda put out dozens of workout videos and everyone thought they needed an entirely different wardrobe to sweat. That said, what trends old trends new again, and there seems to be a barrage of women's athletic wear collections exploding onto the market once more. Here is why. 

Trending Girls' Wardrobes

Things trending with teens on the internet are this generation's "Valley Girls." They are the "it" girls, helping to promote these trends and what other teens should wear. Most of what they wear is athletic clothing by this or that specific name-brand company. These companies are well-known for selling particularly expensive athletic wear and getting these "influencers" to present it online in videos. This is important to remember because it is this exact situation that spawned many of the newest athletic wear collections by other designers and other celebrities. 

Celebrities Making Athletic Wear for All Body Types

In response to the trends influenced by online influencers, celebrities decided to create athletic wear that would share in this trend and be body-positive. The result is a lot of exercise leggings, tank tops, sports bras, and other very stylish items that can even be worn around town or in the house. Better still, these collections made by different celebrities are quite affordable. 

The Athleisure Collections

Then there are the clothing collections that combine athletic wear with leisurewear or "athleisure" clothing. Jogging or yoga pants are paired with hoodies and made from comforting and comfortable materials for easy, everyday wear that can be worn to a gym but does not have to be. Generic clothing manufacturers are capitalizing on this too, creating multiple similar pieces to be sold in discount stores and make these clothing options available to every consumer. 

The Push for Fitness

Now, more than ever, people are concerned about their health and getting enough exercise. A push for fitness has returned, much like it surfaced in the '80s, and with it, an onslaught of athletic clothing to help people get in shape. If you are interested in what is available, what sizes, colors, and patterns are for sale and by what designers or celebrities, all you have to do is google athletic or athleisure clothing. Most stores sell a variety of items in these categories. Look for different athletic wear collections to find something you like. 


22 January 2020

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